To ensure your workflow is effective, it's important to track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Use these metrics to continually refine and optimize your workflow.
1. Open Rates Open rates indicate how many people opened your email. A low open rate could mean that your subject lines need improvement.
2. Click-Through Rates Click-through rates show how many people clicked on links within your email. This metric helps you understand the effectiveness of your email content and calls-to-action.
3. Conversion Rates Conversion rates measure how many recipients completed a desired action, such as making a purchase or filling out a form. This is a direct indicator of your email campaign's success.
4. Unsubscribe Rates Unsubscribe rates indicate how many people opted out of your email list after receiving a campaign. A high unsubscribe rate may suggest that your emails are not meeting your audience's expectations.