What is the Importance of Content Creation in Email Marketing?
Content creation is the backbone of any email marketing campaign. Employees should learn how to:
- Write Engaging Subject Lines: Subject lines can make or break an email campaign. Training should focus on writing compelling and concise subject lines. - Craft Relevant Messages: Teach employees to create content that is relevant and valuable to the recipient. - Use Visuals: Incorporate images, videos, and infographics to enhance the email's appeal.