What Metrics Should Be Monitored During the Testing Period?
- Open Rates: Measure how many recipients open your emails. - Click-Through Rates: Track the number of recipients who click on links within your email. - Conversion Rates: Monitor the percentage of recipients who complete a desired action, such as making a purchase or filling out a form. - Bounce Rates: Keep an eye on the percentage of emails that are not successfully delivered. - Unsubscribe Rates: Track the number of recipients who opt out of your mailing list.