What Should You Monitor After Launching an Email Campaign?
Monitoring the performance of your email campaign is crucial to understand its effectiveness and make necessary adjustments. Key metrics to monitor include:
Open Rate: This metric indicates the percentage of recipients who opened your email. A low open rate may suggest that your subject line or sender name needs improvement. Click-Through Rate (CTR): The CTR measures the percentage of recipients who clicked on a link within your email. It helps gauge the effectiveness of your content and CTA. Conversion Rate: This metric tracks the percentage of recipients who completed the desired action, such as making a purchase or filling out a form, after clicking a link in your email. Bounce Rate: The bounce rate indicates the percentage of emails that were not successfully delivered. High bounce rates can harm your sender reputation, so it's essential to maintain a clean email list. Unsubscribe Rate: This metric shows the percentage of recipients who opted out of your email list. A high unsubscribe rate may indicate that your content is not resonating with your audience.