Shorthand can be especially useful in email marketing for several reasons:
Space Efficiency: Email subject lines and bodies often have character limits. Using shorthand can help fit more information into a limited space. Attention-Grabbing: Abbreviations can make content stand out and capture the reader's attention more quickly. Relatability: Using common shorthand can make your brand appear more relatable and in tune with your audience. Quick Understanding: Shorthand enables faster reading and comprehension, which is crucial in today’s fast-paced digital world.