What Are the Consequences of Ignoring Email Fatigue?
Ignoring email fatigue can have several negative consequences for your email marketing campaign. These include: - Increased Unsubscribe Rates: Subscribers may choose to opt-out if they feel overwhelmed by the number of emails they receive. - Spam Complaints: Excessive emails can lead to an increase in spam complaints, which can damage your sender reputation and affect deliverability rates. - Lower Engagement: As subscribers become fatigued, they are less likely to engage with your content, leading to lower open and click-through rates.