What Are the Consequences of Ignoring Personalization?
Ignoring personalization can lead to several negative outcomes:
Lower Engagement Rates: Emails that are not personalized often fail to capture the recipient's attention, leading to lower open rates and click-through rates. High Unsubscribe Rates: Recipients may find generic emails irrelevant and opt to unsubscribe, reducing your email list size. Poor Customer Experience: Without personalization, your emails can come off as impersonal and uncaring, damaging your brand's relationship with customers.