What Are the Consequences of Ignoring Revocations?
Failing to honor a subscriber's request to revoke consent can have serious consequences:
- Legal Issues: Non-compliance with regulations like the GDPR or CAN-SPAM Act can result in hefty fines. - Reputation Damage: Ignoring revocations can harm your brand's reputation, leading to a loss of trust. - Increased Complaints: Unsubscribed users who continue to receive emails are more likely to mark them as spam, which can damage your sender reputation and affect email deliverability.