What are the Consequences of Inaccurate Segmentation?
Inaccurate segmentation can have several negative impacts: 1. Lower Engagement: Emails that do not resonate with the recipient are less likely to be opened or clicked. 2. Higher Unsubscribe Rates: Irrelevant content can frustrate subscribers, leading them to opt-out of your email list. 3. Damage to Brand Reputation: Continually sending irrelevant emails can harm your brand's credibility. 4. Reduced ROI: Ineffective email campaigns can lead to wasted resources and lower return on investment.