What are the Consequences of Information Overload?
The consequences of information overload can be severe for email marketers. Key issues include:
Decreased Open Rates: When recipients feel overwhelmed, they are less likely to open emails. Higher Unsubscribe Rates: Overwhelmed recipients are more likely to unsubscribe from email lists. Lower Engagement: Even if emails are opened, the engagement levels can drop as recipients may not have the bandwidth to interact with the content. Increased Spam Complaints: Recipients may mark emails as spam if they feel inundated with irrelevant information.