limit color usage

What Colors Should You Use in Your Emails?

When choosing colors for your emails, it's essential to consider your brand's primary and secondary colors. Generally, you should stick to two or three colors that complement each other and align with your brand's visual identity. For example, you might use your brand's primary color for headlines and CTAs, and a secondary color for background elements or accents. Adding a neutral color, like white or gray, can help balance your design and prevent it from becoming overwhelming.

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