What Are the Consequences of Not Having Terms of Use?
Failing to establish and communicate clear Terms of Use can lead to several negative consequences:
Legal Penalties: Non-compliance with laws like the CAN-SPAM Act and GDPR can result in hefty fines. Loss of Trust: Subscribers may lose trust in your brand if you fail to respect their preferences and privacy. Higher Unsubscribe Rates: Ambiguous or unfair terms can lead to higher unsubscribe rates, reducing the effectiveness of your campaigns. Reputation Damage: Negative feedback and complaints can harm your brand's reputation.