How Does a Bad Reputation Affect Your Email Marketing?
A bad email marketing reputation can have several detrimental effects:
Deliverability Issues: ISPs may block your emails or send them directly to the spam folder. IP Blacklisting: Your sending IP could be blacklisted, making it even harder to deliver emails. Lower Engagement: Poor deliverability means fewer people see your emails, leading to reduced engagement. Brand Damage: A bad reputation can harm your brand's credibility and trustworthiness.