What are the Consequences of Not Keeping Data Updated?
Failing to keep your data updated can lead to several negative consequences:
Higher Bounce Rates: Outdated email addresses result in higher bounce rates, which can harm your sender reputation. Poor Engagement: Sending emails to uninterested or inactive subscribers leads to poor engagement metrics like low open rates and click-through rates. Inaccurate Analytics: Outdated data skews your analytics, making it difficult to measure the success of your campaigns accurately. Increased Costs: Many email marketing services charge based on the size of your list. Keeping inactive or invalid email addresses increases your costs unnecessarily.