When choosing an email marketing tool, consider the following features:
Automation: Helps in scheduling and sending emails automatically based on user actions. Segmentation: Allows you to divide your email list into targeted groups. Analytics: Provides insights into open rates, click-through rates, and conversions. Templates: Offers pre-designed templates to make your emails visually appealing. A/B Testing: Enables you to test different email versions to see which performs better.