Having an easy opt-out option is important for several reasons:
Legal Compliance: Various jurisdictions, including the CAN-SPAM Act in the United States and GDPR in Europe, mandate that marketing emails must include an easy way to unsubscribe. Customer Trust: Providing an easy opt-out option builds trust and shows that you respect your subscribers' preferences. List Quality: Allowing uninterested users to leave helps maintain a high-quality email list, improving engagement rates and deliverability.