The consequences of reputational damage in email marketing can be severe and long-lasting:
Blacklisting: ISPs may add your sending domain or IP to a blacklist, preventing your emails from being delivered. Increased Unsubscribes: Recipients who lose trust in your brand are more likely to unsubscribe from your email list. Legal Issues: Non-compliance with email marketing regulations, such as the CAN-SPAM Act or GDPR, can result in hefty fines and legal repercussions. Loss of Revenue: Reduced deliverability and engagement can lead to a significant drop in revenue generated from email marketing campaigns.