To avoid targeting the wrong audience, consider the following strategies: 1. Segmentation: Divide your email list into segments based on demographics, behaviors, and preferences to ensure more relevant messaging. 2. Personalization: Use personalization techniques to make your emails more relevant and engaging to individual recipients. 3. Data Analysis: Regularly analyze your email marketing metrics to identify patterns and adjust your targeting accordingly. 4. Clean Your List: Regularly clean your email list to remove inactive or uninterested subscribers. 5. Preference Center: Allow subscribers to update their preferences so you can better tailor your emails to their interests.