Understanding who constitutes the wrong audience involves analyzing several factors: 1. Low Engagement Metrics: If your email campaigns show consistently low open and click-through rates, it may indicate that your audience is not interested. 2. High Unsubscribe Rates: A high unsubscribe rate can be a sign that your emails are not resonating with the recipients. 3. Spam Complaints: Frequent spam complaints suggest that your recipients find your emails irrelevant or intrusive. 4. Mismatch with Buyer Personas: If your email list doesn't match your established buyer personas, you're likely targeting the wrong audience.