What Actions Should You Take Based on Your Metrics?
Once you have interpreted your metrics, take actionable steps to improve your campaigns:
A/B Testing: Experiment with different subject lines, content, and send times to see what resonates best with your audience. Segmentation: Tailor your emails to different audience segments based on their behavior, preferences, or demographics. Personalization: Use personalized content to make your emails more relevant to individual recipients. Re-engagement Campaigns: Target inactive subscribers with special offers or surveys to re-engage them.