What Are the Key Areas of Focus in a Compliance Audit?
A compliance audit typically focuses on several critical areas:
1. Consent and Permissions: Ensuring you have obtained explicit consent from recipients before sending them emails. 2. Content Requirements: Verifying that your emails contain necessary elements such as an unsubscribe link, physical address, and accurate subject lines. 3. Data Protection: Ensuring that recipient data is stored securely and processed in compliance with privacy laws. 4. Frequency and Relevance: Checking that you're not overwhelming recipients with too many emails and that the content is relevant to their interests. 5. Delivery and Bounce Management: Ensuring that your emails are delivered correctly and managing hard and soft bounces effectively.