What Are the Key Components of a Deliverability Audit?
A thorough deliverability audit covers several key areas:
Technical Setup Reviewing your technical setup includes checking your DNS records, SPF, DKIM, and DMARC configurations. These are essential for authenticating your emails and proving you are a legitimate sender.
Sender Reputation Your sender reputation is influenced by factors like bounce rates, spam complaints, and engagement metrics. Monitoring services like SenderScore can help you keep track of your reputation.
List Management Effective list management involves regularly cleaning your email list to remove inactive or invalid email addresses. This helps in maintaining high deliverability rates.
Email Content Your email content should be relevant, engaging, and free from spammy language. Personalized content tends to perform better and reduces the likelihood of emails being marked as spam.
Engagement Metrics Monitoring engagement metrics such as open rates, click-through rates, and unsubscribe rates can provide insights into how your audience interacts with your emails. High engagement rates generally indicate good deliverability.