What Are the Key Components of ADA Compliant Emails?
Text and Font Your email text should be easily readable. Use a simple font like Arial or Verdana and ensure a minimum font size of 14pt. Avoid using all caps or italics excessively, as these can be challenging to read for individuals with dyslexia.
Color Contrast Ensure sufficient color contrast between the text and background. The Web Content Accessibility Guidelines (WCAG) recommend a contrast ratio of at least 4.5:1 for regular text and 3:1 for large text.
Images and Alt Text Always include alt text for images. This text should be descriptive enough to convey the same information as the image itself. This is crucial for users who rely on screen readers.
Links Use descriptive anchor text for links. Instead of "click here," use text like "read our latest blog post." This helps users understand the context of the link.
Tables and Layout Avoid using tables for layout purposes, as screen readers may have difficulty interpreting them. If you must use tables, ensure they are properly formatted with header rows and columns.
Video and Audio If your email includes video or audio, provide transcripts or captions. This ensures that users with hearing impairments can access the content.