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What Are the Key Components of an Email Marketing Policy?

An email marketing policy should cover several key components:
Data Collection and Consent: Clearly outline how you collect email addresses and obtain consent from recipients.
Privacy Compliance: Ensure adherence to regulations like GDPR, CAN-SPAM Act, and CCPA.
Content Guidelines: Establish rules for the type of content that can be sent.
Frequency of Emails: Define how often emails will be sent to avoid spamming.
Unsubscribe Process: Provide a straightforward method for recipients to opt-out.

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