What Are the Key Components of an Email Marketing Policy?
An email marketing policy should cover several key components:
Data Collection and Consent: Clearly outline how you collect email addresses and obtain consent from recipients. Privacy Compliance: Ensure adherence to regulations like GDPR, CAN-SPAM Act, and CCPA. Content Guidelines: Establish rules for the type of content that can be sent. Frequency of Emails: Define how often emails will be sent to avoid spamming. Unsubscribe Process: Provide a straightforward method for recipients to opt-out.