Poor data management can have several negative consequences: - Low Deliverability: Invalid email addresses and high bounce rates can damage your sender reputation, making it harder for your emails to reach the inbox. - Compliance Issues: Failing to adhere to data protection regulations can result in hefty fines and damage to your brand’s reputation. - Ineffective Campaigns: Without accurate data, your segmentation and personalization efforts will fall flat, leading to lower engagement and ROI.