What Are the Key Components of Email Marketing Cash Flow?
To assess your cash flow, understand the key components:
Revenue: The income generated from email marketing efforts, including sales from promotional emails and subscription fees. Expenses: Costs associated with email marketing, such as software subscriptions, design costs, list acquisition, and employee salaries. Net Cash Flow: The difference between revenue and expenses. Positive net cash flow indicates profitability, while negative net cash flow signals potential issues.