What Are the Key Components of Ongoing Management?
Content Creation: Regularly updating email content to keep it fresh and relevant. Segmentation: Continuously refining audience segments for more personalized communication. Analytics and Reporting: Monitoring campaign performance through metrics like open rates, click-through rates, and conversion rates. A/B Testing: Experimenting with different elements such as subject lines, send times, and CTA buttons to optimize performance. Compliance: Ensuring that all emails adhere to legal requirements such as GDPR and CAN-SPAM.