What are the Key Components of Server-Side Email Marketing?
Several key components make up the server-side in email marketing:
Email Servers: These are the backbone of email delivery, handling the sending and receiving of emails. Databases: Store user data, email templates, and tracking information. API Integrations: Allow for seamless communication between different systems and platforms. Tracking and Analytics: Provide insights into email performance, including open rates, click-through rates, and conversions.