server side

How to Track and Analyze Email Performance Server-Side?

Tracking and analyzing email performance is essential for optimizing your campaigns. Server-side systems provide various metrics:
Open Rates: Measure the percentage of recipients who open your email.
Click-Through Rates: Track the number of clicks on links within your email.
Conversion Rates: Monitor how many recipients complete a desired action, such as making a purchase.
Unsubscribe Rates: Keep an eye on how many users opt-out of your email list.

Frequently asked queries:

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