- Font Choice: Choose a legible font that is easy on the eyes. Avoid overly decorative fonts. - Font Size: Use a font size that is large enough to read comfortably on both desktop and mobile devices. Typically, 14-16px for body text is recommended. - Line Spacing: Ensure there is enough space between lines of text to improve readability. - Color Scheme: Use a consistent color scheme that aligns with your brand. Ensure there is sufficient contrast between text and background.