What Are the Key Elements of a Re-engagement Campaign?
Compelling Subject Lines: Use intriguing and personalized subject lines to capture attention. Phrases like "We Miss You!" or "Are We Breaking Up?" can evoke curiosity. Personalized Content: Customize the content to reflect the subscriber's previous interactions and preferences. This shows that you value their past engagement. Clear Call to Action (CTA): Make it easy for subscribers to re-engage by providing straightforward and enticing CTAs, such as special offers or exclusive content. Incentives: Offer incentives like discounts, freebies, or access to exclusive content to encourage subscribers to re-engage. Feedback Requests: Ask for feedback to understand why they became inactive. This can provide valuable insights for improving future campaigns.