- Personalization: Use the recipient’s name and tailor the content to their interests or past behaviors. Personalized emails can increase engagement by making the recipient feel valued. - Segmentation: Divide your email list into different segments based on demographics, behaviors, or preferences. This allows you to send more relevant content to each group. - A/B Testing: Experiment with different subject lines, preheader texts, body content, and CTAs to see what resonates best with your audience.