What Are the Key Elements of Optimized Email Content?
Several key elements contribute to optimized email content:
Subject Line: It should be compelling and concise to encourage opens. Preheader: This snippet of text appears next to or below the subject line and should complement it. Body Content: It should be relevant, valuable, and engaging for the reader. Call-to-Action (CTA): Clear and actionable CTAs drive the reader to take the desired action. Visuals: Use images, GIFs, and videos to break up text and make the email visually appealing.