Several key elements contribute to secure storage in email marketing:
Encryption: Encrypt data both in transit and at rest to safeguard it from unauthorized access. Access Controls: Implement strong access controls to ensure that only authorized personnel can access sensitive data. Regular Audits: Conduct regular security audits to identify and fix vulnerabilities. Backup: Maintain regular backups to prevent data loss in case of a cyber-attack or hardware failure. Data Minimization: Collect only the data you need and store it for the shortest time necessary.