What are the Key Elements to Consider in Marketing Translation?
Several key elements should be considered in marketing translation:
1. Cultural Relevance: Ensure that the content is culturally appropriate and resonates with the local audience. 2. Local Preferences: Adapt the tone, style, and even color schemes to match local preferences. 3. Legal Compliance: Be aware of and comply with local regulations and guidelines. 4. Technical Accuracy: Ensure that technical terms and jargon are accurately translated. 5. Brand Consistency: Maintain the brand voice and messaging across different languages.