What are the Key Features of a CDP for Email Marketing?
When choosing a CDP for email marketing, look for these key features:
Real-Time Data Processing: The ability to process and update customer data in real-time. Advanced Segmentation: The capability to create complex audience segments based on various criteria. Integration Capabilities: The ability to integrate with various marketing tools and platforms. Analytics and Reporting: Comprehensive analytics and reporting features to measure the effectiveness of email campaigns. Privacy and Compliance: Features that ensure data privacy and compliance with regulations like GDPR and CCPA.