A CDP is essential for email marketing for several reasons:
Enhanced Targeting: With a unified view of your customers, you can create highly targeted email campaigns. Improved Engagement: Personalized content is more likely to engage your audience, leading to higher open and click-through rates. Data-Driven Decisions: The insights gained from a CDP allow you to make data-driven decisions, optimizing your email marketing strategies. Customer Retention: By understanding customer behavior and preferences, you can create campaigns that help in retaining customers.