What Are the Key Features of a Good Consent Management System?
A robust CMS should have the following features:
Granular Consent Options: Allows users to choose the type of emails they wish to receive. Audit Trails: Keeps a detailed record of when and how consent was obtained. Easy Opt-Out: Provides an easy way for users to withdraw their consent. Compliance Management: Ensures compliance with various data protection laws. Integration Capabilities: Can be integrated with other marketing tools and platforms.