What are the Key Features of Email Marketing Automation?
Drip Campaigns: Automated series of emails sent based on user actions or time intervals. Behavioral Triggers: Emails triggered by specific actions taken by the user, such as signing up for a newsletter or abandoning a cart. Segmentation: Categorizing subscribers based on various criteria to send more relevant emails. Personalization: Customizing email content based on user data to enhance engagement. Analytics: Tracking and analyzing email performance to refine strategies.