What Metrics Should You Track in Email Marketing Automation?
To evaluate the success of your automated email campaigns, track the following metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of recipients who opt-out from your email list.