consider mobile users

What Are the Key Metrics to Monitor for Mobile Email Campaigns?

Monitoring specific metrics can help you understand the effectiveness of your mobile email campaigns. Key metrics include:
Open Rate: The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of recipients who click on links within your email.
Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.

Frequently asked queries:

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