Optimizing emails for mobile devices involves several key practices:
Responsive Design: Ensure your email templates are responsive so that they automatically adjust to different screen sizes. Single-Column Layout: Use a single-column layout to make content easier to read on smaller screens. Concise Content: Keep your content concise and to the point, as mobile users are often on the go. Larger Fonts: Use larger font sizes to improve readability on smaller screens. Clickable Buttons: Make sure that your buttons and links are large enough to be easily clicked with a finger.