What Are the Key Metrics to Track in Email Marketing?
To measure the success of your email marketing campaigns, it is essential to track the following key metrics:
Open Rate: The percentage of recipients who open your email. A higher open rate indicates that your subject lines are effective. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. This metric shows how engaging your content is. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or signing up for a webinar. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. High bounce rates can negatively impact your sender reputation. Unsubscribe Rate: The percentage of recipients who opt-out of receiving future emails. Monitoring this metric helps you understand how well your content is resonating with your audience.