Several key metrics are essential for monitoring the success of your email campaigns:
1. Open Rate: This metric shows the percentage of recipients who opened your email. High open rates indicate that your subject lines and sender names are compelling.
2. Click-Through Rate (CTR): CTR measures the percentage of recipients who clicked on one or more links in your email. This is a direct indicator of how engaging your email content is.
3. Conversion Rate: This shows the percentage of email recipients who took a desired action, such as making a purchase or filling out a form, after clicking on a link in your email.
4. Bounce Rate: This metric indicates the percentage of emails that were not delivered successfully. High bounce rates can harm your sender reputation and overall deliverability.
5. Unsubscribe Rate: This shows the percentage of recipients who opted out of your email list after receiving your email. A high unsubscribe rate may indicate that your content is not resonating with your audience.