What are the Key Regulations Affecting Email Marketing?
There are several key regulations that email marketers need to be aware of:
1. General Data Protection Regulation (GDPR): A comprehensive data protection law in the European Union that imposes strict rules on how personal data is collected, stored, and used. 2. California Consumer Privacy Act (CCPA): A state law that gives California residents more control over the personal information that businesses collect about them. 3. CAN-SPAM Act: A U.S. law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.