What are the Key Responsibilities of a CRM Manager in Email Marketing?
The key responsibilities of a CRM Manager in the context of email marketing include:
Data Management: Collecting, storing, and analyzing customer data to create targeted email campaigns. Segmentation: Dividing the customer base into specific segments to deliver personalized email content. Campaign Planning: Designing and scheduling email campaigns that align with the company's marketing goals. A/B Testing: Conducting tests to determine the most effective email content and formats. Performance Analysis: Monitoring campaign metrics to evaluate success and identify areas for improvement. Compliance: Ensuring all email marketing practices adhere to legal regulations and industry standards.