There are several key settings that you should consider adjusting in your email marketing platform:
1. Sender Information:
- Sender Name and Email Address: Ensure that your sender name and email address are recognizable and trustworthy. This can improve open rates.
2. Segmentation and Targeting:
- Audience Segmentation: Adjust settings to segment your audience based on demographics, behavior, or purchase history. This allows for more personalized and effective campaigns.
3. Frequency and Timing:
- Send Frequency: Determine how often you send emails to avoid overwhelming your audience.
- Send Time Optimization: Use analytics to find the best times to send emails when your audience is most likely to engage.
4. Personalization Settings:
- Dynamic Content: Adjust settings to include personalized content based on user data like names, preferences, and past interactions.
5. Automated Workflows:
- Automation Triggers: Set up triggers for automated emails based on user actions like sign-ups, purchases, or abandoned carts.