It’s vital to comply with email marketing laws to avoid penalties and build trust with your audience. Key regulations include:
CAN-SPAM Act (USA): Requires you to include a clear way for recipients to opt-out, honor opt-out requests promptly, and include your physical address in emails. GDPR (EU): Requires explicit consent from recipients before sending emails and mandates data protection and privacy measures. CASL (Canada): Requires obtaining explicit or implied consent before sending commercial emails and providing a clear way to unsubscribe.