What Are the Legal Consequences of Ignoring Unsubscribe Requests?
Ignoring unsubscribe requests can lead to severe legal consequences. Under the CAN-SPAM Act, businesses can face fines of up to $43,280 per email in violation. Similarly, the GDPR in the EU imposes fines of up to €20 million or 4% of annual global turnover, whichever is higher. Beyond financial penalties, failure to honor unsubscribe requests can lead to loss of customer trust and long-term damage to your brand’s reputation.