Why Is It Important to Honor Unsubscribe Requests?
Honoring unsubscribe requests is not just a matter of good practice; it is a legal requirement in many jurisdictions, such as under the GDPR in the EU and the CAN-SPAM Act in the USA. Failure to comply can result in hefty fines and damage to your brand's reputation. More importantly, respecting a subscriber’s wish to opt out demonstrates that you value their preferences and trust.